Live streaming events became increasingly popular over the past few years due to the pandemic. With live events banned or delayed, organizers were forced to explore other options for reaching customers and other clients. At the same time, the technology required to produce those events improved, making it possible to reach a larger audience easier. If you’re considering live streaming an event, several elements are necessary for a successful event.
Have the Right Equipment Available
Without the proper equipment, obtaining the desired results from an event will be difficult at best. Cameras, tripods, microphones, encoders, plus accessory components are essential requirements. Having all equipment readily available and operable will be crucial if you live stream events. Check each component before the event to make sure it functions correctly. Doing so allows time to repair or replace specific components as needed. Consider having spare cables, batteries, lights, and other components available to ensure your live-streaming event goes off without problems.
Choose the Venue Carefully
Match the venue to the event. A small, intimate venue is perfectly acceptable when the live audience will be small and the topic is appropriate. Larger crowds require different considerations. For example, attendees will need nearby parking, the venue should be ADA-compliant, and the building’s acoustics must support the use of your equipment. Power sources are crucial, and sound systems must meet your event’s needs.
Use Social Meda Wisely
Today, social media platforms are designed to accommodate live-streamed events and increase your audience. However, choosing the platforms your audience is comfortable using is crucial. Research in advance to understand which platforms your target audience uses regularly. In addition, choose platforms that allow running ads so you can attract an even larger audience.
Select Your Speakers Carefully
Event attendees expect quality speakers with diverse backgrounds, and that audience wants to be entertained. The best speakers will draw in your audience and keep them interested in the content. If you’re planning additional events in the future, attendees are more likely to return if they’re engaged in the current event. The idea here is to use the current event to generate additional interest in future ones. Your live-stream audience will also share your event if they feel you’ve delivered a quality product.
Provide Enough Time to Interact With the Audience
Most people attending events either in person or through live streaming want to participate and ask questions. Including that option enhances the overall experience for attendees and encourages them to attend future events. People like to feel their voice matters and frequently want more information. They won’t have those options if there isn’t a way to ask questions. Allowing questions at the end of a live-streamed event is an extra touch all attendees will appreciate.
Accommodate the Needs of Real-Time Attendees and Others With Scheduling Conflicts
One of the benefits of live-streamed events is their flexibility. While some people will attend the event as it steams initially, others will benefit from viewing it later. Taking the time to embed the event in your website or make it available on social media platforms will broaden your audience dramatically.
Get Started by Choosing the Best Equipment
Selecting the right equipment is arguably the most critical factor when planning an event. If you’re unsure which equipment will meet your needs, ask an expert for advice. Remember, investing in quality equipment now will make your next event much easier to produce.
