The key to mastering your online presence and crushing the competition is incredibly simple in concept: perfect every aspect of your website. Of course, it’s the execution that’s the problem.
In this article, we’re going to talk about holistic SEO and why making a commitment to improving your website in its entirety will help you master the game. Let’s get stuck in…
“That will do” is not good enough
The most successful businesses who are absolutely cleaning up online and dominating the rankings are not ‘half-arsing’ anything. The fact is, in the world of SEO (and digital marketing in general) a “That will do” attitude is not good enough.
So, when it comes to optimising your website and conducting the many technical tasks that go on in the back-end, there is no cutting corners.
If something isn’t quite right, then it is wrong.
It’s all about the on-page experience
Your first priority when it comes to optimising your website should be the on-page experience / the UX design.
It doesn’t matter how gorgeous your website is, how wonderfully the sales copy reads, or how compelling your marketing message is; if the on-page experience isn’t perfectly intuitive and pleasurable to use, you’re never going to reach your true potential.
Put it this way; when designing your website, if you make an aesthetic design choice that looks great but takes away from the user experience, it is a poor design decision (e.g., choosing a fancy font or having white text on a black background). Sure, it may look nice in principle, but some people are going to struggle with comprehension as a result and that’s a no go.
Google is committed to providing websites that meet and exceed their users’ expectations with greater visibility (among many other factors of course).
It’s all about putting your audience first!
While link-building is technically classified as an ‘off-site’ SEO task, the fact that those links point back to your website, I still like to include them in the same category – especially from a holistic perspective.
When developing your backlink profile you can’t be buying cheap links or trying to cut corners. Instead, you’ve got to establish a powerful strategy bound for the best possible results.
1. Create world-class, high-value content that people want to share. This is the single most effective link-building strategy. Want to outperform your competitors? Create better content. Simple.
2. Develop a comprehensive guest-blogging strategy. This means targeting reputable websites and offering them premium-quality, industry-relevant content. Establish yourself as a thought-leader and get your brand in front of an even broader audience.
Don’t give customers an excuse to leave a negative review
Negative reviews are a fact of life and it doesn’t matter what you do, you’re always going to get one or two every now and again. However, the important thing is that you do everything in your power to ensure that as many of your clients or customers as possible are entirely satisfied.
The on-page experience certainly helps (as mentioned above), but it also means meeting expectations, keeping promises, and delivering a superior service.
Commit to this level of quality and the social proof will follow. And of course, the more social proof you have, the easier it will be to convert your website traffic into customers, and the cycle continues.
Take this SEO agency in Dubai as a prime example; with over 500+ positive reviews from their satisfied clients, they’re clearly on the right path.
Final thoughts: Do everything your competitors are not
Many businesses fail to reach their true potential with the SEO campaign because they are unprepared to do whatever it takes to succeed. This is either down to a lack of commitment or simply because they don’t have the time or resources to pull it off (which is perfectly understandable).
However, the fact remains, if you commit to seriously perfecting your SEO and doing everything that your competitors essentially ‘cannot be bothered to do’, you will invariably begin to outperform them.
Make no mistake, it is incredibly difficult, complicated, and time consuming to maintain an intense SEO strategy. However, if you hire the most reputable and well-established SEO agency to accommodate your needs, you too can establish a high ROI and start crushing the competition.
Go hard or go home!