Is content writing becoming difficult with every Google update? This question emerges every time Google announces its updates, as most of them emphasize content quality. The issue is that almost every expert perceives the update according to their knowledge. So, their point of view starts a debate.
No matter what experts say, one thing is sure, Google and other search engines always try to revise their algorithms to show the best quality content to users. That’s why their teams analyze top-ranking websites and their back-end strategies to decode some websites’ black-hat tricks. So, they make a few algorithm changes and appreciate the upright strategies and content.
The real question that every content creator should decipher is how to develop acceptable content for visitors and search engines, especially Google. This article will explore it and enlighten you with best practices to ensure the quality readers and Google require.
Always Focus on Visitors’ Search Intent
Whenever internet users have some questions in their minds, they open search engines and upload their queries. They want relevant and detailed answers to their questions, and the search engines also try to provide them with the results that are most appropriate to their queries. Therefore, content creators must know the visitors’ search intent and develop content that can satisfy readers to get a better ranking over various engines.
As a writer, when you don’t please visitors with the appropriate content, you lose their trust and interest in what you have written. As a result, there are chances that they will leave your website within a few seconds of opening it. That’s how your website’s bounce rate will be enhanced, which can ultimately de-rank your website.
If you want everything to work in your favor, just put the effort in the right direction and provide the content that your audience needs. For example, if they want information about specific products, services, or issues, the content should revolve around the information about that particular thing. On the other hand, if they want to amuse themselves by reading something entertaining, you should focus on that specific element.
Uniqueness- The Most Important Thing
Unique content is vital because it helps your site stand out from competitors. It also gives users a unique experience and increases your site’s credibility and authenticity. If you have read the E-A-T rule, you will be aware that unique content can help you uphold it. Unique content portrays everything, including expertise, authoritativeness, and trustworthiness. That’s why writers should always focus on providing exclusive information to their readers.
Many website owners invest in having their content to enlighten their audiences about the queries they have in their minds. Therefore, they not only focus on developing content from scratch. Before publishing anything on your website, you should check plagiarism online with a trusted and recommended plagiarism checker. Otherwise, you won’t be able to get appreciation from readers and Google.
The plagiarism detector will allow you to trace the instances of plagiarism, whether intentional or accidental. Once it is found, you can remove it using your knowledge and language skills.
Write for Both Readers and Google
Some writers believe that they should write content for Google and other search engines, not for the readers. As a result, they fill their entire content with keywords. In fact, they leave the real topic aside and forcefully adjust keywords in every sentence. Although including the targeted and LSI (Latent Semantic Keywords) keywords is essential in web content writing to get a higher ranking, you must not forget that your content has to serve another purpose; to gratify readers’ needs. When users start reading your robotic content filled with keywords, they get bored after reading the first few lines and won’t dare to go below. So, neither will it be appreciated by Google nor the audience.
That’s why your priority should be providing the knowledge the audience requires and adding keywords naturally to your content, not forcefully.
Simplicity is the Best Policy
It is not easy to write for everyone. The targeted audience and readers are primarily mixed. They consist of different literacy levels, cultural backgrounds, and reading habits. Satisfying everyone’s needs is quite a complicated task for most writers. If they focus on people with a literary background, their content may not be readable to ordinary people. So targeting one segment isn’t helpful for writers as it may also increase bounce rate and negatively impact its ranking.
This is where simplicity becomes the best policy. The goal here is not to write something that only a few people will understand but to create something that will make sense to people from all walks of life.
The best way to rank your content and make it readable for everyone is to make it simple.
There are three main reasons why simplicity is the best policy:
- The reader can comprehend the text better if you are not trying to cram in too many complicated words or ideas.
- Simple language makes it easier for readers to understand what you want them to take away from your writing.
- It also saves them time and gives them a sense of accomplishment when they finish reading your content.
Use an Extraordinary Structure to Beautify Your Content
If you want to write a piece of content that is engaging and easy to read, you should consider using an impressive structure. A unique and remarkable structure breaks the conventional writing rules and uses different formats.
An example of an extraordinary structure is the inverted pyramid. The inverted pyramid starts with a summary at the top and gradually moves down to more detailed information. This can be useful for articles like news reports, where the reader wants to know what happened before going into details.
Furthermore, you can also get some assistance from listicles. Creating a listicle can be an effective way to rank higher on Google. The listicle has been around for a while now, but it is still one of the most effective ways to rank on Google by making your articles more readable for readers and search engine crawlers.
Listicle or bullet posts are great for SEO because they are easy to read and include plenty of keywords. They also help you attract more social media shares and likes because they’re easily digestible content that people enjoy reading.