As a small business owner, you’ve got an awful lot of responsibility on your plate and trying to decide where to delegate your limited budget can be very overwhelming.
For example, what do you do when you know that you need to invest in SEO in order to grow your business, but you can’t quite afford it? Read on and we’ll explore the conundrum further…
What should you do when you need SEO but can’t afford it?
First, be honest and realistic about whether or not you actually can afford SEO. In reality, many business owners can indeed afford to invest in SEO, however, they don’t bother with it because they fail to see the true value.
Fact of the matter is: when you spend money with the right SEO agency, it’s an investment – not a cost. Get it right and you’ll experience a sustainable ROI once your campaign is up and running.
In that light, the real question should be: “Can you afford not to invest in SEO?”
Of course, that doesn’t help you if money is tight and you genuinely are not in a position to be spending $2,000 – $3,000 a month on something that can take anywhere between 3 and 12-months to properly establish. So, what do you do?
Do what you can in-house
The internet is an endless source of information which means that you can find plenty of tips on DIY SEO. Yes, it is incredibly time and resource intensive if you wish to achieve results by yourself, however, if you cannot afford to spend any money on your SEO right now then it is worth a look.
There are a number of “little jobs” that you can handle in-house to try and get the ball rolling. In any case, our advice would be to outsource your SEO requirements to the professionals as soon as possible.
Cut back on spending in other areas
Is there anywhere else you can cut back? For example, if you are spending on Newspaper advertising then you should almost certainly chop that in and re-allocate the budget for SEO.
There must be ways to tighten the proverbial belt and find extra cash for your digital marketing efforts. Do your research and find a way!
DON’T look for “cheap SEO”
If you are tempted to look for cheap SEO, don’t do it. There’s no such thing as cheap SEO. There’s either:
- SEO agencies who get results.
- SEO agencies who don’t.
If you are going to invest in SEO, make darned sure that the agency you are investing in will be able to deliver superior results. If they are so cheap that it almost feels too good to be true it is because it is.
Instead, shop around on reputation. Take this SEO company in the Gold Coast as an example; with hundreds of 5* reviews on Google, you can rest assured that choosing them as a provider will be a shrewd decision.
Conclusion: Invest in SEO today!
In conclusion, as much as you think you can’t afford SEO, you likely can. Again, when you find the right agency and invest in them, they can help transform your business completely. With an average ROI of between 550% and 1,220%, SEO is clearly something that you should not be neglecting!
Something to think about.