Social media marketing is a many-headed beast involving large amounts of time and effort before you are likely to see any results. You need to build a profile and a page, know your audience and find a community before you can even begin to interact and engage with them. And even after all that, a steady stream of interesting, useful and entertaining content is required.
If you are finding the demands of social media marketing to be a bit too much, content curation may well be the solution you have been looking for. Read on to discover more about content curation and why it is so valuable today…
What is content curation?
In essence, content curation is the sharing of someone else’s content with your followers or people on your page.
Clearly, you must credit the original author when you do so, otherwise that is theft instead of positively engaging in and sharing their work.
You can also curate content by gathering together a variety of pieces of content from different thought leaders on a subject and posting them together. Or simply sharing a link to another’s blog post without reposting the blog itself. You can add value yourself by posting a commentary on what you have selected, explaining why you chose to share it and why others might like it too.
You are demonstrating to your followers or other users of your social media platform that you know what you are talking about in that field. That you have the taste, skills and expertise to share only the finest and best content with them, much like one would pick and choose the finest delicacies or pieces of art.
What are the benefits of content curation?
Content curation comes with many benefits, many of which can go both ways. Again, as long as you properly credit the source of the content, they can enjoy an expanded audience, improve their SEO, and greater notoriety as the creator of top content. Some of the other benefits include:
- You can save valuable time – creating quality content takes time, effort, and a level of expertise. There is a clear and massive difference between creating your own content and clicking ‘share’ on someone else’s. But, remember you should always create more content than you curate or you risk losing your audience to someone more original and authentic.
- You can build strong relationships – one of the true benefits to social media is how you can build relationships, and this is an excellent way to get in with the original content writer. Share their content and you give them a bigger audience and show your appreciation. This could be the start of a beautiful friendship with links shared and both sides rewarded.
- You can demonstrate your authority – by sharing high-quality, informative and engaging content on a subject you can further demonstrate how you are an expert in the area. You can show that you know what you are talking about, that others agree, and that your visitors should keep on visiting.
The answer must be a resounding yes, as long as you do it right. Content curation where you still create more content than you curate, and where you give credit where credit is due, comes with so many benefits for all parties involved. Your viewers get more quality content, the creator gets a wider audience and you get even more great content to share without the time and energy.
Of course, if you are struggling to produce enough high-value and original content then it’s worth outsourcing your needs to the pros. There’s an agency that offers SEO in Miami and quality social media marketing services to boot.
Curate content by all means, but if you come to rely on content curation because you have no time to make any original content of your own, you’ll never reach your true potential.
