Marketing a gym may appear challenging, but it doesn’t have to be. There are many creative ideas that will help get the gym noticed, along with some tried-and-true ones that produce results. Begin using these methods today to see success.
Establish a Website
Gym owners need to ensure they have a website that users can find and navigate. Never assume gym rats don’t use the internet or are more worried about how much they can bench press. They research their options just as any consumer does, and the gym website may be their first introduction to the company.
This doesn’t mean the gym owner needs to create and maintain this website. Work with a fitness marketing agency, as it will take on this task and ensure it is done properly. This allows the gym owner to know this task is being handled so they can focus on their clients. The agency has experience with marketing gyms and will take care of the rest.
Track Marketing Campaigns
Once the website is up and running, the gym owner need to know which campaigns are working and which should be discarded. The marketing agency, if one is hired, will handle this task for the owner. However, it never hurts if they understand what metrics are being used and why this is important.
Google Analytics allows for goal tracking, so the agency and owner can monitor the success of different campaigns. This is done with the help of UTM tags. Again, the marketing agency can help set these up.
While this marketing technique has been around for years, it still produces results. Offer potential clients a seven-day gym pass. They can come try the gym and see if it is a good fit for them. They don’t want to make a financial commitment only to learn they won’t be happy at the gym.
By allowing them to come in, use the equipment, try a few classes, and meet the other patrons, the gym owner shows they care about clients and their happiness. They don’t want patrons who are only there because they signed a contract and are stuck.
Engage two businesses in a fitness challenge. The winning team can be provided a trophy for their efforts and prizes, which may come in the form of a free membership, products, or workout apparel with the gym’s name and logo.
Business owners love to compete against one another, and a corporate gym challenge is a great way for them to do so. They win regardless of who comes out on top in the challenge, as their employees are working out and getting into better shape.
Start a Facebook campaign to help people get into shape. For example, many people resolve to lose weight when the new year starts. Help them do so with this campaign. Set it up to cover the entire month of January and send out tips daily to help readers achieve their goals.
Offer a discount to those readers who join the gym during the challenge and offer prizes for those who visit the gym daily, lose the highest percentage of weight, etc. The ideas are endless, but the goal is always to encourage people to visit the gym and sign up for a membership.
These are only a few of many ways to bring more guests into a gym. Other methods include featuring success stories on the website and social media, running contests, and offering rewards for referrals. Begin promoting the gym today. Owners who do so find these methods provide results in little time.